Business Research Methods - I - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. Kamus Arab Indonesia Mahmud Yunus more. Ferent phenomena, they are similar to one another because they share similar research methods. It's been said that “every business issue ultimately boils down to an information problem.”8. Can the right information be delivered? The ultimate goal of research is to supply accurate infor- mation that reduces the uncertainty in. Free PDF ebooks (user's guide, manuals, sheets) about Business research methods zikmund ready for download.

Research Methods William G. Zikmund, Ch01 • 1. Business Research Methods William G. Zikmund Chapter 1:The Role of Business Research • Business Research DefinedBusiness research is defined as thesystematic and objective process ofgenerating information for aid inmaking business decisions. • Business Research• Research information is neither intuitive nor haphazardly gathered. Simpleindex Keygen Software. • Literally, research (re-search) -“search again”• Business research must be objective• Detached and impersonal rather than biased• It facilitates the managerial decision process for all aspects of a business.

• I don’t know if weInformation should offer on-siteReduces child care?Uncertainty • “It ain’t the things we don’t know that gets us in trouble. It’sthe things we know that ain’t so.” Artemus Ward • Business Research Types Basic research Applied research • Basic Research• Attempts to expand the limits of knowledge.• Not directly involved in the solution to a pragmatic problem. • Basic Research Example• Is executive success correlated with high need for achievement?• Are members of highly cohesive work groups more satisfied than members of less cohesive work groups?• Do consumers experience cognitive dissonance in low-involvement situations? • 'The secret of success is to know something nobody else knows.

' Aristotle Onassis • Applied Research• Conducted when a decision must be made about a specific real-life problem • Applied Research Examples• Should McDonalds add Italian pasta dinners to its menu?• Business research told McDonald’s it should not?• Should Procter & Gamble add a high-priced home teeth bleaching kit to its product line?• Research showed Crest Whitestrips would sell well at a retail price of $44 • Scientific Method• The analysis and interpretation of empirical evidence (facts from observation or experimentation) to confirm or disprove prior conceptions. • The Decision-making Process Associated with the Development and Implementation of a Strategy• Identifying problems and opportunities• Diagnosis and assessment• Selecting and implementing a course of action• Evaluating the course of action • Evaluation Research• Evaluation research is the formal, objective measurement and appraisal of the extent to which a given activity, project, or program has achieved its objectives. • Performance-monitoring Research• Research that regularly provides feedback for evaluation and control• Indicates things are or are not going as planned• Research may be required to explain why something “went wrong” • Total Quality Management (TQM)• A business philosophy that embodies the belief that the management process must focus on integrating customer-driven quality throughout the organization. • TQM• Stresses continuous improvement of product quality and service.• Managers improve durability and enhance features as the product ages.• Managers strive to improve delivery and other services to keep their companies competitive • Determining When to Conduct Business Research• Time constraints• Availability of data• Nature of the decision• Benefits versus costs • Determining When to Conduct Business Research Availability of BenefitsTime Constraints Data Nature of the Decision vs. Costs Is the infor- Does the value Is sufficient time Yes mation already Yes Is the decision Yes of the research Yes Conducting available before of considerable a managerial on hand strategic information Business inadequate exceed the cost decision for making or tactical of conducting Research must be made? The decision?